LOGO DEVELOPMENT
Designed a colorful, modern logo built for versatility across a range of applications, including collateral, glassware, apparel, and more. Deliverables included:
- Primary Logo
- Alternate Logo Variations
- Color Palette
- Typography
- Usage Guidelines
PRINT & COLLATERAL
Designed and produced event collateral to support beer festival marketing. Integrated trackable QR codes into print pieces to drive online engagement and ticket sales while maintaining cohesive brand visuals across all materials.
- Custom branded glassware
- Posters & postcards
- On-site signage
DIGITAL MARKETING
Led digital marketing efforts to drive ticket sales for a beer festival through targeted social media, email marketing, and campaign strategy — building engagement, boosting visibility, and converting followers into ticket buyers/attendees.
- Social Media Marketing & Ads
- Email Marketing
- Campaign development targeted to the 75+ guild members and their followers
- Sold 1800 tickets more than prior year’s sales
WEBSITE
Led the redesign and platform migration of to improve usability and functionality for both Guild members and the public. Implemented a streamlined event submission system allowing member breweries to easily add and manage their own events. The new site also serves as a centralized hub for beer lovers to discover brewery events happening across Los Angeles.
