Designed and managed production of a custom “drink & peel” sticker label for exclusive distribution in Japan prior to the 2025 baseball season start in Kyoto. Drink & peel sticker labels are a uniquely branded product that allows the consumer to peel off die cut stickers and stick them anywhere. Because of the uniqueness of the label and the design, we saw a significant spike in social media interaction from consumers and retailers.

The beer release also allowed opportunities for branded items, including:

• Custom branded glassware
• Product-focused sales sheets
• Graphics for apparel